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Global Creative Director with 18 years of experience across Europe and Asia.

I've led campaigns for L'Oréal, Unilever, Google, Nespresso and Coca-Cola, from global platform launches and celebrity-driven campaigns to culturally sharp activations, social content and high-stakes corporate communications.

Of course I work with AI. Who doesn't?
Gemini, Claude, Perplexity, probably some of the best additions to my team in years. But without a clear vision of where you're landing, even the best jet takes you nowhere. I use them to amplify and turn a simple idea into something that actually lands.

I lead across social, activation, film and PR.
100+ international awards including Cannes Lions and Effies. But the metric that matters more: brands that grew.

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AGENCIES 

2025 - now  : Ogilvy Singapore - Global Creative Director
2019 - 2025 : McCann Paris - Creative Director
2015 - 2019 : Herezie Paris - Associate Creative Director
2012 - 2015 : Heimat / TBWA Berlin - Senior Copywriter
2011 - 2012 : Jung Von Matt Hambur - Copywriter
2009 - 2011 : La Chose Paris - Copywriter
2009 - 2009 : Havas City (BETC) -  Copywriter
2008 - 2009 : Fred & Farid - Junior Storyteller / Copywriter
2008 - 2008 : Lowe Strateus - Junior Copywriter

Anchor 1

Ideas are only valuable when they move business, culture or society

AWARDS

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  • Cannes Lions Gold Outdoor 2018 / Handicap International "#BodyCantWait"

  • Cannes Lions Bronze PR 2018 / Handicap International "#BodyCantWait"

  • Cannes Lions Silver Design 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Bronze Film 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Bronze Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • x 2 Cannes Lions Shortlist Social Influencer 2024

  • x 2 Cannes Lions Shortlist Media 2024

  • Cannes Lions Shortlist Direct 2024 

  • Cannes Lions Shortlist Shortlist PR 2024

  • Cannes Lions Shortlist PR 2019 / Handicap International "#TeacherKids"

  • Cannes Lions Shortlist Direct 2018 /
    Google Cloud "The Biography of Tomorrow"

  • 2 x Cannes Lions Shortlist Health & Wellness 2018 /
    Handicap International "#BodyCantWait"

  • Cannes Lions Shortlist Cyber 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • 3 x Cannes Lions Shortlist Health 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Shortlist Film Craft Editing 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Shortlist Film 2016 / Loctite 60 seconds
    "When you have a minute - Conference"

  • Cannes Lions Shortlist Film 2016 / Loctite 60 seconds
    "When you have a minute - Circle"

  • Cannes Lions Shortlist Outdoor 2015 / Loctite "New will have to wait"

  • Cannes Lions Shortlist Press 2015 / Loctite "New will have to wait"

  • Cannes Lions Shortlist Press 2015 / Loctite "New will have to wait"

  • Cannes Lions Shortlist Press 2009 / Globe-Trotters Magazine​

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  • 2x D&AD Shortlist PR 2019 / Handicap International "#BodyCantWait"

  • D&AD Graphite Pencil Craft in Films Sound Design 2018 /
    David Lynch Foundation "Sounds of Trauma"

  • D&AD Wood Pencil Film 2018 / David Lynch Foundation "Sounds of Trauma"

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  • Eurobest Gold Outdoor 2018 / Handicap International "#BodyCantWait"

  • Eurobest Silver Outdoor 2018 / Handicap International "#BodyCantWait"

  • Eurobest Silver Health 2018 / Handicap International "#BodyCantWait"

  • Eurobest Silver Direct 2018 / Google Cloud "The Biography of Tomorrow"

  • Eurobest Bronze Print 2018 / Google Cloud "The Biography of Tomorrow"

  • Eurobest Gold Design 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Silver Film 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Silver Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Bronze Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Shortlist Health 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Shortlist Health Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Shortlist Outdoor 2015 / Loctite "New will have to wait"

  • Eurobest Shortlist Outdoor 2015 / Loctite "New will have to wait"

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  • Grand Prix Stratégies 2017 - Silver / David Lynch Foundation "Sounds of Trauma"

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  • Epica Silver Direct 2018 / Google Cloud "The Biography of Tomorrow"

  • Epica Gold - Best use of Sound 2017 / David Lynch Foundation "Sounds of Trauma"

  • Epica Silver - Health & Safety 2017 / David Lynch Foundation "Sounds of Trauma"

  • Epica Bronze - Online & Viral Films 2017 / David Lynch Foundation "Sounds of Trauma"

  • Epica Silver Film 2016 / Loctite 60 seconds "When you have a minute"

  • Epica Silver Print 2016 / Loctite 60 seconds "When you have a minute"​

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  • ADC Europe nomination / Cinema Commercials

  • ADC Europe nomination / TV Commercials

  • ADC Europe nomination / TV Commercials

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  • One Show Gold Sound Design 2018 /
    David Lynch Foundation "Sounds of Trauma"

  • One Show Bronze Health & Wellness 2018 /
    David Lynch Foundation "Sounds of Trauma"

  • Merit Creative Use of Data 2019 / Google Cloud "The Biography of Tomorrow"

  • 3 x Merit Experiential Outdoor 2019 / Handicap International "#BodyCantWait"

  • 3 x One Show Merit 2018 / David Lynch Foundation "Sounds of Trauma"

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  • Clio Awards Silver Direct 2018 / Google Cloud "The Biography of Tomorrow"

  • Clio Awards Silver Out of Home 2018 / Handicap International "#BodyCantWait"

  • Clio Awards Bronze PR 2018 / Handicap International "#BodyCantWait"

  • Clio Awards Silver Film 2017/ David Lynch Foundation "Sounds of Trauma"

  • Clio Awards Silver Film Technique Editing 2017/
    David Lynch Foundation "Sounds of Trauma"

  • Clio Awards Silver Film Technique Sound Design 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Clio Awards Bronze Digital/Mobile Sound Design 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Clio Health Awards Silver Film Technique 2017 /
    David Lynch Foundation "Sounds of Trauma"

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  • LIA Silver Print 2018 / Google Cloud "The Biography of Tomorrow"

  • 2 x LIA Finalist 2018 / Handicap International "#BodyCantWait"

  • LIA Silver TV & Cinema 2017 / David Lynch Foundation "Sounds of Trauma"

  • LIA Silver Music & Sound (Sound Design) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Silver Music & Sound (Sound Editing) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Silver Health & Wellness 2017 / David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze Health & Wellness (Sound Design) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze Production & Postproduction (Editing) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze Digital Sound Design 2017 / David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze TV Campaign 2016 / Loctite 60 seconds "When you have a minute"

  • LIA Bronze TV & Cinema 2016 / Loctite 60 seconds
    "When you have a minute - Conference"

  • LIA Bronze TV & Cinema 2016 / Loctite 60 seconds "When you have a minute - Circle"

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  • Cristal Gold Outdoor 2018 / Handicap International "#BodyCantWait"

  • Cristal Gold Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cristal Silver Film 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cristal Silver Design 2017 / David Lynch Foundation "Sounds of Trauma"

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  • German ADC Finalist Film 2016 / Loctite 60 seconds "When you have a minute"

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  • French ADC Finalist Direct 2019 / Google Cloud "The Biography of Tomorrow"

  • French ADC Finalist Grandes Causes 2019 / Handicap International "#BodyCantWait"

  • French ADC Gold Sound Design 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Gold Film Craft Editing 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Silver Film 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Silver Grandes Causes 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Finalist Film 2010 / Amnesty "Russian Dolls"

  • French ADC Finalist Craft 2010 / Amnesty "Russian Dolls"

  • French ADC Finalist Craft 2010 / Amnesty "Russian Dolls"

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  • Strategy Marketing Awards (Canada) Gold Craft Sound Design /
    David Lynch Foundation "Sounds of Trauma"

  • Strategy Marketing Awards (Canada) Gold Craft Editing /
    David Lynch Foundation "Sounds of Trauma"

  • Strategy Marketing Awards (Canada) Silver Craft Directing /
    David Lynch Foundation "Sounds of Trauma"

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  • Circulo de Creativos Argentinos Gold Film Craft - Art Direction 2017 /
    Unilever "That's how it is now"

  • Circulo de Creativos Argentinos Bronze Film Craft - Use of music 2017 /
    Unilever "That's how it is now"

CONTACT

didonaxel@gmail.com

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Singapore: +65 8753 2874‬

France : +33 6 95728135

© 2026 Axel Didon. Singapore.

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