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Global Creative Director & Brand Strategist with 18 years of experience, helping brands move faster, grow stronger, and connect deeper with culture. 
I turn complex business problems into bold, sharp ideas that outperform benchmarks and drive measurable brand and sales impact.

Having worked across Europe and Asia for some of the world’s leading brands (L'Oréal, Nespresso, Google, Coca Cola, Unilever...) ,
I lead cross-market teams to build campaigns, platforms and experiences that
travel : From high-visibility global launches and celebrity-driven campaigns to
culturally sharp activations, data-driven work and AI-enhanced content.

My work consistently lifts KPIs and delivers the kind of creative effectiveness
brands can feel in their business results.

Recognized with 100+ international awards including Effies and Cannes Lions, I
focus on delivering ideas that work, scale, and position brands exactly where they
need to be : In the spotlight.

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AGENCIES 

2025 - now  : Ogilvy Singapore - Global Creative Director
2019 - 2025 : McCann Paris - Creative Director
2015 - 2019 : Herezie Paris - Associate Creative Director
2012 - 2015 : Heimat / TBWA Berlin - Senior Copywriter
2011 - 2012 : Jung Von Matt Hambur - Copywriter
2009 - 2011 : La Chose Paris - Copywriter
2009 - 2009 : Havas City (BETC) -  Copywriter
2008 - 2009 : Fred & Farid - Junior Storyteller / Copywriter
2008 - 2008 : Lowe Strateus - Junior Copywriter

Anchor 1

Ideas are only valuable when they move the business.

AWARDS

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  • Cannes Lions Gold Outdoor 2018 / Handicap International "#BodyCantWait"

  • Cannes Lions Bronze PR 2018 / Handicap International "#BodyCantWait"

  • Cannes Lions Silver Design 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Bronze Film 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Bronze Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Bronze Film 2006 / Fruit & Form Campaign

  • x 2 Cannes Lions Shortlist Social Influencer 2024

  • x 2 Cannes Lions Shortlist Media 2024

  • Cannes Lions Shortlist Direct 2024 

  • Cannes Lions Shortlist Shortlist PR 2024

  • Cannes Lions Shortlist PR 2019 / Handicap International "#TeacherKids"

  • Cannes Lions Shortlist Direct 2018 /
    Google Cloud "The Biography of Tomorrow"

  • 2 x Cannes Lions Shortlist Health & Wellness 2018 /
    Handicap International "#BodyCantWait"

  • Cannes Lions Shortlist Cyber 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • 3 x Cannes Lions Shortlist Health 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Shortlist Film Craft Editing 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Cannes Lions Shortlist Film 2016 / Loctite 60 seconds
    "When you have a minute - Conference"

  • Cannes Lions Shortlist Film 2016 / Loctite 60 seconds
    "When you have a minute - Circle"

  • Cannes Lions Shortlist Film 2009 / Orangina "Naturally Juicy"

  • Cannes Lions Shortlist Outdoor 2015 / Loctite "New will have to wait"

  • Cannes Lions Shortlist Press 2015 / Loctite "New will have to wait"

  • Cannes Lions Shortlist Press 2015 / Loctite "New will have to wait"

  • Cannes Lions Shortlist Press 2009 / Globe-Trotters Magazine​

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  • 2x D&AD Shortlist PR 2019 / Handicap International "#BodyCantWait"

  • D&AD Graphite Pencil Craft in Films Sound Design 2018 /
    David Lynch Foundation "Sounds of Trauma"

  • D&AD Wood Pencil Film 2018 / David Lynch Foundation "Sounds of Trauma"

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  • Eurobest Gold Outdoor 2018 / Handicap International "#BodyCantWait"

  • Eurobest Silver Outdoor 2018 / Handicap International "#BodyCantWait"

  • Eurobest Silver Health 2018 / Handicap International "#BodyCantWait"

  • Eurobest Silver Direct 2018 / Google Cloud "The Biography of Tomorrow"

  • Eurobest Bronze Print 2018 / Google Cloud "The Biography of Tomorrow"

  • Eurobest Gold Design 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Silver Film 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Silver Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Bronze Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Shortlist Health 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Shortlist Health Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Eurobest Shortlist Outdoor 2015 / Loctite "New will have to wait"

  • Eurobest Shortlist Outdoor 2015 / Loctite "New will have to wait"

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  • Grand Prix Stratégies 2017 - Silver / David Lynch Foundation "Sounds of Trauma"

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  • Epica Silver Direct 2018 / Google Cloud "The Biography of Tomorrow"

  • Epica Gold - Best use of Sound 2017 / David Lynch Foundation "Sounds of Trauma"

  • Epica Silver - Health & Safety 2017 / David Lynch Foundation "Sounds of Trauma"

  • Epica Bronze - Online & Viral Films 2017 / David Lynch Foundation "Sounds of Trauma"

  • Epica Silver Film 2016 / Loctite 60 seconds "When you have a minute"

  • Epica Silver Print 2016 / Loctite 60 seconds "When you have a minute"

  • Epica Bronze Film 2007 / Orange "flowers"

  • Epica Bronze Film 2009 / Orangina "Naturally Juicy"

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  • ADC Europe nomination / Cinema Commercials

  • ADC Europe nomination / TV Commercials

  • ADC Europe nomination / TV Commercials

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  • One Show Gold Sound Design 2018 /
    David Lynch Foundation "Sounds of Trauma"

  • One Show Bronze Health & Wellness 2018 /
    David Lynch Foundation "Sounds of Trauma"

  • Merit Creative Use of Data 2019 / Google Cloud "The Biography of Tomorrow"

  • 3 x Merit Experiential Outdoor 2019 / Handicap International "#BodyCantWait"

  • 3 x One Show Merit 2018 / David Lynch Foundation "Sounds of Trauma"

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  • Clio Awards Silver Direct 2018 / Google Cloud "The Biography of Tomorrow"

  • Clio Awards Silver Out of Home 2018 / Handicap International "#BodyCantWait"

  • Clio Awards Bronze PR 2018 / Handicap International "#BodyCantWait"

  • Clio Awards Silver Film 2017/ David Lynch Foundation "Sounds of Trauma"

  • Clio Awards Silver Film Technique Editing 2017/
    David Lynch Foundation "Sounds of Trauma"

  • Clio Awards Silver Film Technique Sound Design 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Clio Awards Bronze Digital/Mobile Sound Design 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • Clio Health Awards Silver Film Technique 2017 /
    David Lynch Foundation "Sounds of Trauma"

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  • LIA Silver Print 2018 / Google Cloud "The Biography of Tomorrow"

  • 2 x LIA Finalist 2018 / Handicap International "#BodyCantWait"

  • LIA Silver TV & Cinema 2017 / David Lynch Foundation "Sounds of Trauma"

  • LIA Silver Music & Sound (Sound Design) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Silver Music & Sound (Sound Editing) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Silver Health & Wellness 2017 / David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze Health & Wellness (Sound Design) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze Production & Postproduction (Editing) 2017 /
    David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze Digital Sound Design 2017 / David Lynch Foundation "Sounds of Trauma"

  • LIA Bronze TV Campaign 2016 / Loctite 60 seconds "When you have a minute"

  • LIA Bronze TV & Cinema 2016 / Loctite 60 seconds
    "When you have a minute - Conference"

  • LIA Bronze TV & Cinema 2016 / Loctite 60 seconds "When you have a minute - Circle"

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  • Cristal Gold Outdoor 2018 / Handicap International "#BodyCantWait"

  • Cristal Gold Film Craft 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cristal Silver Film 2017 / David Lynch Foundation "Sounds of Trauma"

  • Cristal Silver Design 2017 / David Lynch Foundation "Sounds of Trauma"

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  • German ADC Finalist Film 2016 / Loctite 60 seconds "When you have a minute"

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  • French ADC Finalist Direct 2019 / Google Cloud "The Biography of Tomorrow"

  • French ADC Finalist Grandes Causes 2019 / Handicap International "#BodyCantWait"

  • French ADC Gold Sound Design 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Gold Film Craft Editing 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Silver Film 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Silver Grandes Causes 2018 / David Lynch Foundation "Sounds of Trauma"

  • French ADC Finalist Film 2010 / Amnesty "Russian Dolls"

  • French ADC Finalist Craft 2010 / Amnesty "Russian Dolls"

  • French ADC Finalist Craft 2010 / Amnesty "Russian Dolls"

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  • Strategy Marketing Awards (Canada) Gold Craft Sound Design /
    David Lynch Foundation "Sounds of Trauma"

  • Strategy Marketing Awards (Canada) Gold Craft Editing /
    David Lynch Foundation "Sounds of Trauma"

  • Strategy Marketing Awards (Canada) Silver Craft Directing /
    David Lynch Foundation "Sounds of Trauma"

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  • Circulo de Creativos Argentinos Gold Film Craft - Art Direction 2017 /
    Unilever "That's how it is now"

  • Circulo de Creativos Argentinos Bronze Film Craft - Use of music 2017 /
    Unilever "That's how it is now"

CONTACT

didonaxel@gmail.com

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Singapore: +65 8753 2874‬

France : +33 6 95728135

© 2026 Axel Didon. Singapore.

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