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CORPORATE & INSTITUTIONAL

CORPORATE & INSTITUTIONAL
CAMPAIGNS

Here you’ll find a selection of my institutional and B2B communications work, developed for major international groups facing investor, business or brand image challenges.

From holdings to brands, across films, events and content, these projects all share the same ambition: elevating corporate communication to the highest level. Because telling the story of a company, a service or a vision deserves the same strategic and creative rigor as any consumer campaign.

I’ve worked on Nicolas Hieronimus’ New Year addresses for L’Oréal Groupe, which went on to become his most viewed LinkedIn posts. I helped Google introduce its Cloud offering to CAC 40 CEOs at a time when it was still the fourth player in the market — hard to imagine today. I’ve also worked closely with L’Oréal’s Executive Committee, preparing key moments such as CES Las Vegas and other high-stakes leadership communications.

At the core, all these projects share one thing in common:
turning complex, sensitive or strategic topics into clear, compelling and engaging narratives, without ever oversimplifying them.

L'ORÉAL GROUPE

SENS OF PURPOSE

Hero film

Key visuals

Employees interviews

GOOGLE CLOUD
BIOGRAPHY OF TOMORROW

L'OREAL - WOMEN IN SCIENCE
THE GENESIS

L'ORÉAL GROUP
CES LAS VEGAS

L'ORÉAL GROUP - BEAUTY TECH
KIDS

L'ORÉAL GROUP
SEASON GREETINGS

© 2026 Axel Didon. Singapore.

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